A flexible layout assembled from reusable blocks
If you've ever rebuilt the same advertorial from scratch, you know the pain. The modular approach lets you grab the exact block you need, slot it into place, and move on.
GlowFlow is our proof point: we composed a hero block, product highlights, and testimonials in under an hour—all from the same reusable pieces shown below.
Instead of copying entire articles, teams assemble narratives block by block. Each piece handles a specific job—from credibility to conversion—so you can remix as needed.
Different campaigns need different shapes. Swap blocks to match the audience without rewriting the fundamentals every time.
Before
After
The builder maps each block to the correct slot inside the template. That keeps the exported HTML clean while preserving your editorial flow.
| Focus |
Story Arc
|
Evidence
|
Conversion
|
|---|---|---|---|
| Best Use Case | Narrative overview | Feature deep dive | Case study stack |
| Asset Mix | Text + light visuals | Rich media + pull quotes | Testimonials + stats |
| CTA Placement | Mid-article | Multiple inline | Closing section |
Where it excels: when you need to walk readers through a complex science story or product roadmap with layered visuals.
Watch out for: dense sections can overwhelm mobile readers—break them with text-only blocks or pull quotes.
Where it excels: rapid social proof, especially if you have before/after photos and short quotes.
Watch out for: repetitive testimonials feel mechanical. Vary the block order with text sections in between.
"Can I rearrange blocks freely?"
Yes. Blocks are drag-and-drop. The preview updates instantly so you can spot awkward transitions.
"Do I have to use every section?"
You can remove sections, but the validator will flag required ones so you know what to add back before exporting final HTML.
"The modular system cut our production time in half. We simply load the preset, tweak the copy, and ship."
Alex Morgan
Content Director, Northwind
"Being able to rearrange blocks means every partner campaign feels bespoke without rebuilding design system assets."
Riley Spencer
Managing Editor, Clearline
Mix and match the components above to spin up advertorials, emails, or landing pages. You're never locked into a single sequence again.
Early access includes onboarding support.